Cadbury World is an experience like no other, and will delight chocolate lovers and chocaholics of all ages. Discover the history, the making and the magic of Cadbury World - it's choc full of fun! Located at the famous Cadbury’s factory at Bournville, Birmingham, Cadbury World offers the opportunity of seeing the Cadbury World Demonstration staff work with chocolate, as they tell the fascinating story of chocolate and how it is made. Visitors can also experience an interactive environment in which the fun side of chocolate production is explored. Explore the chocolate jungle, complete with boardwalks and waterfalls; enjoy the fabulous 3-D world of the Happiness dance room; and the amazing interactive cinema in which ‘Flex6’ the robot brings to life the complex process of Cadbury pack and wrap. Visitors also have the opportunity of trying fresh liquid chocolate straight from the vat, and even dipping their own chocolate centre and eating it. Cadbury World opened on 14th August 1990 and remains the only purpose built visitor centre in the UK devoted entirely to chocolate.

Reservation is essential to guarantee admission. During busy periods visitors without a reservation may be turned away. For all other reservations including group bookings please contact the Cadbury World Booking Office on 0121 451 4159 or visit the Cadbury World website for further details and for up to date admission times and prices. Group bookings are also available, with discounts for groups of 15 or more.

Location:

By Bus:
From Birmingham City Centre bus services 11A, 11C, 35 and 85 run to Bournville.

By Rail:
You can purchase a rail ticket to Bournville Station from most stations in the UK. Follow Cadbury World fingerposts and signs from Bournville Station – 15 minutes’ walk. Show your reservation number and state at the time you purchase your rail ticket that your destination is Cadbury World. You may be offered a ticket including travel and discounted admission. Just hand your rail ticket (showing that destination is Cadbury World) to our staff when you arrive to gain entry.


By Road:

From the North West (M6 and M54)
At Junction 8 of the M6 take the M5 until you reach Junction 2, then follow the brown signs for 7 miles until you reach Cadbury World.

From the South West (M5 and M50)
Turn off the M5 at Junction 4 and take the A38, following the brown signs for 7 miles until you reach Cadbury World.

From the South (A34 and M40)
After Junction 16 of the M40, continue in the middle lane on to M42, following signs for the M5 and Redditch. Turn off the M42 at Junction 2, cross over the motorway and continue straight ahead for 6 miles until you reach Bournville and Cadbury World.

From the North (M1)
Turn off the M1 at Junction 23A and join the A42/M42. Follow the M42 right the way round the southwestern corner of Birmingham and leave the motorway at Junction 2. Cross over the motorway and continue straight ahead for 6 miles until you reach Bournville and Cadbury World.